Why Farm to Fork

Strengthen
Food
Security

South Africa is considered food-secure, meaning the nation’s food production sector produces enough food to sufficiently feed every citizen. The South African population is expected to grow from ~55 million in 2020 to 82 million by the year 2035. Food production and processing must more than double to feed our expanding population. This food production increase has to be achieved with the same or fewer natural resources. Growers and processors, along with the entire value-chain will have to overcome climate variability, global pandemics and adverse economic conditions to achieve this growth.

It is a well-known fact that small-scale commercial farmers in South Africa do not necessarily have access to critical markets for their produce. In addition to not having a reliable sales channel, they battle with transportation, equipment, and raising capital to formalise their farming businesses. Which in turn makes them vulnerable to price exploitation, which further suppresses the growth of the country’s crucial agricultural sector, and thus our national food production capacity.

Farm2Fork is an initiative born out of the desire to support these disenfranchised growers and also simultaneously support communities facing food shortages. We use our technology to provide all buyers with a wide range of conveniently located options based on their needs and the ability of our growers to fulfil the consignment by leveraging the Farm2Fork smart marketplace platform.

Our key focus, supporting the food production industry to extract the maximum efficiency from the value chain by digitising processes and systems using the power of our platform.

Never before have we been faced with a pandemic the scale of COVID-19, which threatens the food security of every South African household. Now more than ever before, we need every farmer and an efficient, robust value chain. With every passing day will find an increase in the number of vulnerable citizens due to:

  • The number of daily-wage earners not being able to derive income
  • Learners in school subsidised feeding schemes not being able to attend school
  • The high number of informal workers outside the mainstream economy now unemployed (car guards, stall owners, household helpers, gardeners, etc.)
  • Limited mobility, the inability for social groups and NGO organisation to re-deploy support staff to areas of need

Farm2Fork is best positioned to support the urgent response needed to address the challenges that lie ahead for the food production industry (mainly small-scale commercial farmers) and to ensure communities have access to healthy food.

Improved Transparency​

Government, Buyers or Donors:​

The platform will enable a marketplace ecosystem which will enhance the transparency between producers (farmers), buyers, government and funders.

The platform will report on and compare future demand to help preempt any challenges before they arise.

Farmers:

Small-scale commercial farmers will have free access to an entirely digitised virtual marketplace where they can sell their goods seamlessly without the burden of transporting their produce to a large market. But with all the same benefits, legality and transparency of the conventional municipal market.

The platform adheres to industry standards so farmers can load their consignments onto the system with ease. The system furthers speedy payment of farmers for produce and transfers to the

Funding Allocation:

The current approach by government and the private sector lacks collaboration and integration between disparate systems.

This results in an overlap of effort and the inability to deploy centrally managed resources to areas that might have a more dire need.

  • Limited insight on the available funds or funds used for products across the country.
  • The limited ability to understand areas under/over capacitated (food, funding, personnel).

As the number of vulnerable impacted citizens increase during the current crisis, we need to understand how the people processes, civil societies and NGO’s are empowered to deal with the growing food demand.

The barrier to entry of the mainstream fresh-produce value chain is very high for small-scale commercial farmers. On harvest, they need immediate liquidity to ensure production capacity is achieved, and they sustain their operations.

By deploying our centralised platform, our partners should be able to:

  • Trace all public, business and government expenditure to deal with the current food security challenges
  • Centralise reporting on supply & demand requirements
  • Trace products through the entire value chain up to the point of local community interventions and programs and
  • Measure the impact of the intervention on all beneficiaries daily in real-time

Our Services

Strengthen Food Security

South Africa is considered food-secure, meaning the nation’s food production sector produces enough food to sufficiently feed every citizen. The South African population is expected to grow from ~55 million in 2020 to 82 million by the year 2035. Food production and processing must more than double to feed our expanding population. This food production increase has to be achieved with the same or fewer natural resources. Growers and processors, along with the entire value-chain will have to overcome climate variability, global pandemics and adverse economic conditions to achieve this growth.

It is a well-known fact that small-scale commercial farmers in South Africa do not necessarily have access to critical markets for their produce. In addition to not having a reliable sales channel, they battle with transportation, equipment, and raising capital to formalise their farming businesses. Which in turn makes them vulnerable to price exploitation, which further suppresses the growth of the country’s crucial agricultural sector, and thus our national food production capacity.

Farm2Fork is an initiative born out of the desire to support these disenfranchised growers and also simultaneously support communities facing food shortages. We use our technology to provide all buyers with a wide range of conveniently located options based on their needs and the ability of our growers to fulfil the consignment by leveraging the Farm2Fork smart marketplace platform.

Our key focus, supporting the food production industry to extract the maximum efficiency from the value chain by digitising processes and systems using the power of our platform.

Never before have we been faced with a pandemic the scale of COVID-19, which threatens the food security of every South African household. Now more than ever before, we need every farmer and an efficient, robust value chain. With every passing day will find an increase in the number of vulnerable citizens due to:

  • The number of daily-wage earners not being able to derive income
  • Learners in school subsidised feeding schemes not being able to attend school
  • The high number of informal workers outside the mainstream economy now unemployed (car guards, stall owners, household helpers, gardeners, etc.)
  • Limited mobility, the inability for social groups and NGO organisation to re-deploy support staff to areas of need

Farm2Fork is best positioned to support the urgent response needed to address the challenges that lie ahead for the food production industry (mainly small-scale commercial farmers) and to ensure communities have access to healthy food.

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